Comparison - blogs
The first ever work on the cost effectiveness of blogs as a marketing devise has only recently been completed. Here's some of the main findings:
1. For blogging to be successful it can't be an occasional part-time occupation for one person in the company. You need to have someone working at it regularly.
2. Simply putting positive comments about your firm on other people's blogs may bring some positives, but may also be spotted and bring you in some really bad negative publicity.
3. The odd blog comment here and there doesn't really get noticed, any more than your own blog will unless you publicise it regularly and get people talking about it.
4. Combining those points above you need to be mentioning your blog on other people's blogs - referring to your web sites, cross-referencing, and basically building a complete inter-connected network of references to your company through your own and other people's blogs - but without lying. When talking about your company declare your interest, and be reasonable in your claims. Be modest - something that is so rare on the internet that it will be noticed at once.
5. Keep it going, build it up, and make sure other people see you as a serious commentator in your area of interest.
6. Doing this full time can bring in much bigger returns on investment than many other forms of advertising.
We have some experience of this through the multiple web sites we set up and the comments made on various blogs, including our own. If you would like to talk about this please call 01536 399 000.
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